In the span of three days, I submitted two links to Reddit that made the front page. What making the front page means is quite simple: a ton of traffic.
Around 20,000 visitors in fact.
Social bookmarking sites can either be a boon or bane to your website. That’s because, if you do it right, your traffic can skyrocket with the appropriate application of some simple rules.
There’s always an element of chance, but if you follow these tips to the letter, you’ll have a great opportunity to really augment your website’s traffic.
Make it good
I’m sure you’ve heard the webmaster’s adage, Content is King. This holds just as true for social bookmarking sites, especially Reddit. If your content doesn’t hold up, you will get downvoted mercilessly.
Make it good, and you’ll be well on your way to traffic nirvana.
Know what they want
Reddit is pretty easy to figure out. They love pictures. If you add [PIC] to the end of your anchor text, you’re in quite good shape.
If that’s not what you have though, make it political. Reddit has two congressional heroes: Dennis Kucinich (D-OH) and Ron Paul (R-TX).
So when writing about politics, make it either left-wing or libertarian and try to include either of those names in your headline.
Sensationalize your headline
That’s right. Throw out any journalistic precepts you may or may not have brought to the table.
Capturing the Redditor’s attention is your primary objective, and a cold and sparse statement of fact will rarely do the trick.
With Reddit, you can choose a subreddit to which you submit your content.
These range from politics to pics to funny memes to WTF. As you’re not supposed to submit duplicate links, you essentially have one shot at this, so make your choice wisely and consider your audience.
Time is of the essence
The members of your audience are human and thus goes through the natural cycle of waking and sleeping.
In other words, don’t submit your content in the middle of the night, because no one will read it. Based on your target audience, there’ll always be a best time to post.
Reddit uses a formula including the number of points (upvotes minus downvotes) and time since submission to determine the placement of your link on its site.
That means that you should submit at a time with a large interval of high traffic ahead of it. I would recommend a weekday at either 9 in the morning (people surf during work) or 9 at night (people surf at night).
And that’s pretty much it. If you go in knowing what you’re doing, Reddit can be your best friend.
Now go out there and make the most of it.